> ## Documentation Index
> Fetch the complete documentation index at: https://docs.bedmerge.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Hotel Ads

> Reach travelers on Google Search and Maps

## Overview

Google Hotel Ads displays your property directly in Google Search results and Google Maps when travelers search for accommodations. Drive commission-free direct bookings through cost-per-click advertising.

## Benefits

<CardGroup cols={2}>
  <Card title="Massive Reach" icon="earth-americas">
    Billions of daily Google searches
  </Card>

  <Card title="High Intent" icon="bullseye">
    Travelers actively searching for hotels
  </Card>

  <Card title="Direct Bookings" icon="hand-pointer">
    No OTA commission - pay only per click
  </Card>

  <Card title="Mobile Visibility" icon="mobile">
    Prominent in mobile search results
  </Card>
</CardGroup>

## Prerequisites

<Steps>
  <Step title="Google Hotel Center Account">
    Create account at [Google Hotel Center](https://www.google.com/travel/hotels/businessprofile)
  </Step>

  <Step title="Add Property">
    Enter property details, address, and photos
  </Step>

  <Step title="Verify Ownership">
    Complete verification (email, phone, or postcard)
  </Step>

  <Step title="Set Up Integration">
    Choose Channex as your integration method
  </Step>
</Steps>

## Setup in Bedmerge

<Steps>
  <Step title="Navigate to Channels">
    Go to **Settings > Integrations > Channels**
  </Step>

  <Step title="Create Google Channel">
    * Select "Google Hotel Ads"
    * Enter title and property
    * Add Hotel ID from Google
    * Set landing page URL
  </Step>

  <Step title="Test Connection">
    Verify connectivity and data flow
  </Step>

  <Step title="Activate">
    Enable the channel
  </Step>
</Steps>

## Pricing: Cost-Per-Click (No Commission!)

<Card title="How It Works" icon="dollar-sign">
  Unlike OTAs, Google charges **per click**, not per booking. You keep 100% of the booking value.
</Card>

**What You Pay**:

* Set maximum CPC (cost per click) bid
* Pay only when traveler clicks to your site
* Actual CPC typically lower than max bid
* Control daily budget and spending

**Example ROI**:

```
OTA Booking: £150 - 15% commission = £127.50 net
Google Booking: £145 - £5 CPC = £140 net
Extra Profit: £12.50 per booking
```

## Managing Rates

Update rates in Bedmerge **Rates** tab:

* Rates sync to Google in real-time
* Show competitive pricing vs OTAs
* Beat OTA rates by 3-5% to attract clicks
* Seasonal adjustments

<Tip>
  Price 3-5% lower than OTAs. The commission savings more than cover the discount.
</Tip>

## Managing Bookings

Track Google Hotel Ads performance in **Bookings** tab:

* View bookings driven by Google
* Track source with UTM parameters
* Calculate ROI per campaign
* Monitor conversion rates

## Campaign Management

### Budget Strategy

<Steps>
  <Step title="Start Small">
    Begin with £10-20/day
  </Step>

  <Step title="Monitor Performance">
    Track clicks, bookings, ROI for 2-4 weeks
  </Step>

  <Step title="Calculate Break-Even">
    Max CPC = Booking Value × Conversion Rate × Target Margin
  </Step>

  <Step title="Scale Up">
    Increase budget for profitable campaigns
  </Step>
</Steps>

### Bidding Example

```
Average Booking: £300
Conversion Rate: 10%
Maximum CPC: £300 × 10% × 50% = £15
```

## Landing Page Requirements

Your booking page must:

<AccordionGroup>
  <Accordion title="Accurate Pricing" icon="dollar-sign">
    Price must match Google ad price exactly
  </Accordion>

  <Accordion title="Direct Booking" icon="hand-pointer">
    Allow immediate booking without extra steps
  </Accordion>

  <Accordion title="Mobile Optimized" icon="mobile">
    Responsive design for all devices
  </Accordion>

  <Accordion title="Fast Loading" icon="bolt">
    Load time under 3 seconds
  </Accordion>

  <Accordion title="Secure" icon="lock">
    HTTPS required for payments
  </Accordion>
</AccordionGroup>

<Warning>
  Price mismatches between Google ads and landing page can result in account suspension.
</Warning>

## Performance Tracking

Monitor in **Bookings** tab:

<CardGroup cols={3}>
  <Card title="Impressions" icon="eye">
    How often property appears
  </Card>

  <Card title="Clicks" icon="mouse-pointer">
    Clicks to your site
  </Card>

  <Card title="CTR" icon="percentage">
    Click-through rate
  </Card>

  <Card title="CPC" icon="coins">
    Average cost per click
  </Card>

  <Card title="Conversions" icon="check-circle">
    Completed bookings
  </Card>

  <Card title="ROI" icon="chart-line">
    Return on ad spend
  </Card>
</CardGroup>

## Best Practices

<Card title="Competitive Pricing" icon="badge-dollar">
  Beat OTA rates by 5%. The 15% commission savings more than covers it.
</Card>

<Card title="Monitor Daily" icon="chart-simple">
  Review campaign performance daily and adjust bids based on profitability.
</Card>

<Card title="Seasonal Adjustments" icon="calendar">
  Increase bids during high season, decrease during low occupancy.
</Card>

## Resources

* **Google Hotel Center**: [https://www.google.com/travel/hotels/businessprofile](https://www.google.com/travel/hotels/businessprofile)
* **Channex Google Guide**: [https://docs.channex.io/google/google-hotel-ads](https://docs.channex.io/google/google-hotel-ads)