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Overview

Google Hotel Ads displays your property directly in Google Search results and Google Maps when travelers search for accommodations. Drive commission-free direct bookings through cost-per-click advertising.

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Benefits

Massive Reach

Billions of daily Google searches

High Intent

Travelers actively searching for hotels

Direct Bookings

No OTA commission - pay only per click

Mobile Visibility

Prominent in mobile search results

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Prerequisites

1

Google Hotel Center Account

Create account at Google Hotel Center
2

Add Property

Enter property details, address, and photos
3

Verify Ownership

Complete verification (email, phone, or postcard)
4

Set Up Integration

Choose Channex as your integration method

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Setup in Bedmerge

1

Navigate to Channels

Go to Settings > Integrations > Channels
2

Create Google Channel

  • Select “Google Hotel Ads”
  • Enter title and property
  • Add Hotel ID from Google
  • Set landing page URL
3

Test Connection

Verify connectivity and data flow
4

Activate

Enable the channel

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Pricing: Cost-Per-Click (No Commission!)

How It Works

Unlike OTAs, Google charges per click, not per booking. You keep 100% of the booking value.
What You Pay:
  • Set maximum CPC (cost per click) bid
  • Pay only when traveler clicks to your site
  • Actual CPC typically lower than max bid
  • Control daily budget and spending
Example ROI: 
OTA Booking: £150 - 15% commission = £127.50 net
Google Booking: £145 - £5 CPC = £140 net
Extra Profit: £12.50 per booking

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Managing Rates

Update rates in Bedmerge Rates tab:
  • Rates sync to Google in real-time
  • Show competitive pricing vs OTAs
  • Beat OTA rates by 3-5% to attract clicks
  • Seasonal adjustments
Price 3-5% lower than OTAs. The commission savings more than cover the discount.

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Managing Bookings

Track Google Hotel Ads performance in Bookings tab:
  • View bookings driven by Google
  • Track source with UTM parameters
  • Calculate ROI per campaign
  • Monitor conversion rates

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Campaign Management

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Budget Strategy

1

Start Small

Begin with £10-20/day
2

Monitor Performance

Track clicks, bookings, ROI for 2-4 weeks
3

Calculate Break-Even

Max CPC = Booking Value × Conversion Rate × Target Margin
4

Scale Up

Increase budget for profitable campaigns

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Bidding Example

Average Booking: £300
Conversion Rate: 10%
Maximum CPC: £300 × 10% × 50% = £15

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Landing Page Requirements

Your booking page must:
Price must match Google ad price exactly
Allow immediate booking without extra steps
Responsive design for all devices
Load time under 3 seconds
HTTPS required for payments
Price mismatches between Google ads and landing page can result in account suspension.

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Performance Tracking

Monitor in Bookings tab:

Impressions

How often property appears

Clicks

Clicks to your site

CTR

Click-through rate

CPC

Average cost per click

Conversions

Completed bookings

ROI

Return on ad spend

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Best Practices

Competitive Pricing

Beat OTA rates by 5%. The 15% commission savings more than covers it.

Monitor Daily

Review campaign performance daily and adjust bids based on profitability.

Seasonal Adjustments

Increase bids during high season, decrease during low occupancy.

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Resources